case-study

Going Mobile

Find out what information farmers want and when they want it, in anticipation of having better information available in the future.
Figure out how to measure the performance of CKWs. What method works better? More visits or more searches per visit?
Determine whether CKWs are more effective when they have a bike handy and can cover more turf.
Identify the best CKWs by analyzing the changes in their performance—number of visits, number of searches—over a period of time, looking for trends.

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